Money Making Strategies with an Ecommerce Mobile App:

These days people spend more time on their smartphones as compared to their desktops. Checking email, social media, online shopping etc. which was done with laptops earlier are preferred on smartphones now. Much of their total time on smartphones is spend on Apps. Hence, mobile apps have more conversion rates than websites in the ecommerce industry. Developing a mobile app has become a must for every business whether small or big.

Developing an efficient and robust app surely adds value to your business but it requires a planned strategy to reach customers. Mobile apps help retain customers easily once it is downloaded and finds a place in customers smasrtphone. But promoting and convincing the customers to download and use the mobile app is an important step.

Driving Traffic to Your App:

There are lots of ways to drive people towards your website. And, Google search does an amazing job for you. But with Mobile apps, you have to use different strategies for diverting and encouraging people to use your app. The one-time delightful user experience of customers on your app is sure enough for winning their loyalty. Let's discuss some of the methods which will help direct people towards your app.

Emails:

Emails and push messages are traditional but effective methods to let people know about your app. Emails are a direct source to your customers. Informing about your ecommerce business app and providing a direct link to download will let people know about the mobile app for your business. And, this will motivate them to use it more instead of using the website. These days, people check their emails with their smartphone, so providing the link to app download in their mailbox increases the chances for app download.

Advertisements:

Advertisements linked to your mobile app is a great way to help customers reach out to your app. Many times, people search out your web and start exploring products on the web not even knowing you have a mobile app which offers the same products for shopping. Linking your products smartly with a mobile app and landing on the same product page will encourage customers to use the mobile app. If they do not have the app downloaded already, the link will prompt for download first and then land them on the desired product page.

Effective Visual Banners:

Deep-linked banners are also an effective way to drive your customers towards your mobile app. Banners, wherever used to promote your products, should always be linked directly to your web or mobile app. With Unlinked banners, you will decrease your conversion rates and will miss the chance to improve traffic towards your app. Banners are an effective source for app download for ecommerce business.

Product Sharing and Feedback:

Shopping is more exciting when done with friends. Feedback from friends matters when selecting an outfit. Enrich your ecommerce mobile app with social sharing features. Sharing product page with friends for their feedbacks is liked by customers and it helps them make a quick decision on their purchase. For generating revenue from an ecommerce mobile app, it is important to promote its use. Effective promotional strategies for mobile apps increase customer visits and improve sales.